TED Prize 2010 goes to Jamie Oliver for efforts to educate and better child nutrition and food knowledge: “I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”

Jamie Oliver’s ideas for changing the food system:
1) Put food “ambassadors” in supermarkets to inform buyers about cooking and to help consumers make good choices
2) Big brands should put food education at the heart of their business
3) Fast food should be part of the solution by working with government to help wean people off excess fat, salt and sugar
4) Better labeling
5) Fresh food should be cooked on site at schools
6) Every child should learn how to cook ten simple recipes by the time they leave school
7) Corporate responsibility should include a plan for making sure employees are fed well
8) Cooking should be passed on in the home as a vital philosophy
9) Re-instate local institutions like community kitchens that teach cooking lessons
10) Identify the experts and “angels” already doing this work and help them get access to resources
11) Businesses in America should support what First Lady Obama is doing at the White House

Read the news, watch the lecture.