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Lab-Grown Meat - Projects - BERG
The area I think most of us aspire to eat in, is expensive, natural food. This is organic food, local food and the like.
The area I’m interested in exploring is up here in extremely cultivated food. Food made in a laboratory maybe.
One of the only known truths about laboratory-grown meat—the only real thing we know about it at the moment—is that the meat has to be very thin for the oxygen to get to it. If it weren’t thin, you’d need to grow blood vessels and that would make it a much more complicated exercise.
It’s wet and very flat.
Now in the way new technologies emerge and change markets, often it’s companies that have something quite strange and simple in common with the technology that do well. It’s a bit like the way wire manufacturers started making fibre optic cables, just because they were good at extruding miles of stuff—even though there doesn’t seem to be any other relationship between the two technologies apart from their physical similarity.
In this case I’ve started to look at photo processing labs as systems that deal with wet, flat material. They include wet paper, and highly engineered processes.
My contention is that AGFA or some photo processing company would start producing lab-grown meat machines.
This work talks about how the lab-grown meat transition will affect the public-facing processes of food and its consumption, and also how it will affect craft and expertise in the world of food.
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TED Prize 2010 goes to Jamie Oliver for efforts to educate and better child nutrition and food knowledge: “I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”
Jamie Oliver’s ideas for changing the food system:
1) Put food “ambassadors” in supermarkets to inform buyers about cooking and to help consumers make good choices
2) Big brands should put food education at the heart of their business
3) Fast food should be part of the solution by working with government to help wean people off excess fat, salt and sugar
4) Better labeling
5) Fresh food should be cooked on site at schools
6) Every child should learn how to cook ten simple recipes by the time they leave school
7) Corporate responsibility should include a plan for making sure employees are fed well
8) Cooking should be passed on in the home as a vital philosophy
9) Re-instate local institutions like community kitchens that teach cooking lessons
10) Identify the experts and “angels” already doing this work and help them get access to resources
11) Businesses in America should support what First Lady Obama is doing at the White HouseRead the news, watch the lecture.